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FOR BUSINESS OWNERS WANTING TO SCALE FASTER… HOW TO FINALLY USE “ALGORITHM-PROOF” FACEBOOK ADS THAT WORK FOR ANY BUSINESS USING THE POPULAR “M.G.D METHOD” THAT’S SO EFFECTIVE EVEN FACEBOOK HAS CREATED
3 CASE STUDIES ABOUT IT!
INSIDER INSIGHTS BEHIND 100K+ SPLIT TESTS…
You’re about to discover the exact “algorithm-proof” process Nick Shackelford has used to help 150+ different businesses…even complete beginners on all kinds of budgets…and even helped Apple get new customers for its iPhone 7, iPad Pro, and Apple Watch…
All while profitably spending more than $100M just on Facebook ads in the last few years!
It’s a step-by-step process distilled from his hundreds of thousands of tests, failures, and wild successes. He’s already done all the hard work and sleepless nights so you don’t have to!
And yes, these are 100% real companies, real stories, real results. We’ll show you them in just a second…
They’re from everyday people whose businesses have “blown up” using Facebook ads. Just like the countless other businesses and entrepreneurs who have as well.
But this isn’t another letter trying to convince you about the power of Facebook ads. Maybe 10 years ago it would’ve been, but not today.
Today we both know that using Facebook ads has become “par for the course” for any business wanting more leads, sales, or any kind of accelerated growth.
FACEBOOK MONEY MATH: SPEND $1 AND MAKE $2
The reason more than 9 million businesses now advertise on the platform is in
large part because of what we call “Facebook Money Math”…
THE PREDICTABILITY OF SPENDING $1 AND MAKING $2
That’s a 2X ROAS (return on ad spend) or a 200% return on your initial investment.
Today even the most beginner advertisers can launch new campaigns that allow them to consistently spend $1 and make $2… Or spend $1 and make $3, $4, or even $5!
If right now you could invest $1 into a Facebook ad and make $2, what business owner wouldn’t do that math again and again until they simply couldn’t anymore?
Or even if you could invest $1 and get back that same $1 (so you breakeven) BUT…you also got a new customer. Who wouldn’t still do that deal?
Essentially free customers?!
That’s why it might be the most profitable business building skill in our digital age.
And it’s typically the #1 investment every business that’s winning online right now is making every single month.
This is why you see everyone from bootstrapped entrepreneurs launching businesses from their bedrooms to Silicon Valley startups and the biggest most cash-rich brands in the world…
All advertising on Facebook.
Because all hype aside…
Actual fortunes are being made faster using Facebook ads right now than possibly any other marketing medium in history. With some hard work and the right knowledge, it can legitimately be the quickest way to making life-changing profits online.
But the ugly truth many “gurus” try to hide from you?
It can also be the fastest way in history to waste money. If you’ve ever tried to run your own ads, you know it’s not always the “ATM machine” many gurus make it out to be.
Here at Foundr we’ve worked with thousands of different businesses. From ecommerce and digital products, to service, software, and everything in between.
AND ALMOST ALWAYS, THE ONES WHO ARE CRUSHING IT THE MOST ARE RUNNING FACEBOOK ADS.
And those who have “roller coaster” sales, or struggle to really scale as fast as they believe they can…are typically struggling with Facebook ads because of…
#1: CONFLICTING ADVICE:
One “guru” says do this. The other says do that. The last thing you want to do is play “Facebook guru roulette” when your money is on the line. Instead you need a proven “algorithm-proof” strategy that works in all niches and industries.
#2: BUILT TO FAIL:
Unfortunately many ads are built to fail from the very start. They’re missing the foundational “building blocks” which must be in a place for an ad to be profitable. If you’ve ever wondered “where do I start” when running ads…you start here.
#3: LACK OF TIME:
What works today is outdated tomorrow. With Facebook compliance and policies changing faster than any other platform, founders don’t have time to stay on top of everything. They need operational help, not more “hacks”.
#4: NO KEY METRICS:
What clickthrough or conversion rate is normal? How much money should you be spending? Without accurate metrics to use as performance baselines, you end up guessing while wasting time and money on ineffective ads.
#5: OVER-CHARGING AGENCIES:
Spending money on an agency just to have little to no results. They overpromise and underdeliver. Instead learn to run the ads yourself using a proven process you can turn over to an in-house team member who then runs them for you.
#6: ROLLERCOASTER ADS:
Launching a new ad that starts out well but completely dies off a week later and not knowing what happened. You don’t have the experience or a “30,000 ft view” to diagnose the problem and make the right adjustments.
#7: NO PROVEN PROCESS:
Not having a clear-cut process for taking ads from “scratch to scale”. When you can quickly identify and cut losers, while scaling and optimizing winners…it doesn’t take long till you hit a home run and change your business forever.
#8: INACCURATE TESTING:
Not knowing the right way to run audience, creative, and copy split tests to boost conversion and create “control” ads. Knowing how to properly split test is the fastest way for any business to grow. No matter the industry or niche.
#9: INCONSISTENT ENGAGEMENT
Unable to pin down why your ads aren’t getting as much engagement as they should.
#10: SKYROCKETING COST:
Watching your ad costs skyrocket but not knowing why or what to do about it.
Nick Shackelford – How to Run Facebook Ads
MODULE 1: MASTERING THE FACEBOOK AD FOUNDATIONS
In this module you’ll discover the “must know” Facebook ad foundations. If you’ve never ran ads before and wondered “where do I start”…this is it. You’ll learn everything you need to do to give your ads the absolute best chance of winning from day one.
Lesson 1: Welcome To “How To Run Facebook Ads 1.0”
Lesson 2: The 15 BS Facebook Myths That Are Costing You Money
Lesson 3: The 25 Essential Key Terms You Need to Know
Lesson 4: Setting Your Margin To Get Started
Lesson 5: How To Set & Hit Targets (ROAS)
Lesson 6: Setting Up Your Business Manager Account
Lesson 7: Setting Up Your Pixel On Your Site Or Store
Lesson 8: Creating An Easy-To-Use Dashboard
Lesson 9: Breaking down The Facebook Funnel
MODULE 2: TOP OF FUNNEL PROSPECTING – FINDING YOUR TARGET MARKET EVERYTIME
In this module, you’ll take a deep dive into the art of finding your target market…even if they’re hard to find or “not on Facebook”. Since 60% of your ad budget is typically spent here at the top of the funnel, you’ll master not only driving traffic, but driving the right kind of traffic!
Lesson 1: Prospecting Overview
Lesson 2: How To Easily Plan Your Media (Template Included)
Lesson 3: Naming Conventions & Navigating Your Dashboard
Lesson 4: Campaign Structures (Prospecting)
Lesson 5: Audiences (Prospecting)
Lesson 6: Proven Tests You Can Run (Prospecting)
Lesson 7: Creative Examples (Prospecting)
Lesson 8: Demo: Prospecting, Campaign Setup, & Launch
MODULE 3: MIDDLE OF FUNNEL – RE-ENGAGEMENT TO DRIVE MASSIVE TRAFFIC
In this module, you’ll learn how to re-engage prospective customers who got targeted from your top of funnel efforts. Middle of funnel ads can be one of the biggest generators of sales in your funnel, so you’ll learn what page to drive them to, what copy to use, and everything in between!
Lesson 1: Re-Engagement Overview
Lesson 2: Campaign Structures (Re-Engagement)
Lesson 3: Audiences (Re-Engagement)
Lesson 4: Pages To Drive Traffic To (Re-Engagement)
Lesson 5: Copy Differences at Re-Engagement
Lesson 6: Creative Examples (Re-Engagement)
Lesson 7: Tying It All Together (Re-Engagement)
MODULE 4: BOTTOM OF FUNNEL – REMARKETING FOR SCALING & SALES
This module reveals how to remarket to prospects when they’ve taken an action off of the Facebook platform. Maybe they visited your website or some other page, now you’ll learn how to “follow them” with engaging ads that drive conversions and bring in sales.
MODULE 4: BOTTOM OF FUNNEL – REMARKETING FOR SCALING & SALES
Lesson 1: Remarketing Overview
Lesson 2: Campaign Structures (Remarketing)
Lesson 3: Remarketing Audiences & Adsets – Explanation
Lesson 4: Remarketing Audiences & Adsets – Execution
Lesson 5: Pages To Drive Traffic To (Remarketing)
Lesson 6: Creative & Copy Examples (Remarketing)
Lesson 7: Tying It All Together (Remarketing)
MODULE 5: AD CREATIVE THAT CONSISTENTLY CONVERTS
In this module you’ll discover the exact “Ad Creative Framework” Nick and his team use for every single client. It’s proven to convert. From which copy to use and the right way to use images and videos, to making the user experience congruent throughout the whole process…it’s all here!
Lesson 1: How To Structure High-Converting Ad Creative
Lesson 2: The Most Effective Ad Copy Formulas
Lesson 3: Breaking Down Ad Creative (Image Or Video)
Lesson 4: Message Match – Between Ad & Landing Page
Lesson 5: Branding Ads vs Direct Response Ads
Lesson 6: “The Agency Replacer Toolkit”
MODULE 6: TROUBLESHOOTING COMMON PROBLEMS & AVOIDING COSTLY MISTAKES
By the end of this module, you’ll have the confidence and troubleshooting framework to dive in and solve any problem that arises. You’ll be equipped with a proven framework on how to think through an ad issue whenever something happens. This allows you to always keep moving!
Lesson 1: How to Troubleshoot Properly
Lesson 2: The 6 Most Common Roadblocks & How To Fix Them
Lesson 3: Different Dashboards to Look At When Troubleshooting
Lesson 4: Using The “Make Good Decisions Formula”
Lesson 5: The 7 Deadly Sins of Disapproved Ads
Lesson 6: What If It’s Not The Ad’s Fault?
Lesson 7: How To Run Ads Towards Major Events
Lesson 8: The Roadmap: Who To Listen To?
Lesson 9: Bringing It All Together