Jose Caballer (The Futur) – Advanced Strategy Bundle
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Jose Caballer (The Futur) – Advanced Strategy Bundle



A tactical guide to help you deal with the most challenging client questions, so you can win more business and make more money.

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What is included in the core strategy kit?
Brand Definition Exercise : A 30 minute exercise that breaks down the process of creating a β€œbrand statement” into a series of prompts that allow for a group to create this together.
User Definition Exercise : In this exercise you guide the group of stakeholders in the process of defining who their customers are and what their needs are.
Goals Definition Exercise : Imagine being able to get clear prioritized business goals from your client. This exercise does that for you.
Facilitation Handbook : A step-by-step handbook on how to facilitate a CORE Session
CORE Workbook and Examples
3 Real Life End-to-End Project Example
Design Directions/Stylescapes
CORE empowers you, the designer, to hold work sessions with your clients to build consensus, surface insights and gain alignment for all the key stakeholders. You will go from order-taker to valued partner and engage at the highest level of brand strategy.

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