Empowered Business Lab – Monica Froese
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Empowered Business Lab – Monica Froese



Who is the Lab for?
You’re an online business owner, content creator, or blogger ready to monetize your content with a profitable product of your own.
You’re a service provider with limited time, having difficulty scaling your business.
You’re already selling digital products but sales aren’t going as expected, or you’re ready to enhance your product suite.
You’re ready to scale your current business by selling digital products and turning your knowledge into a product you can sell over and over again.
You know that building a business takes time and takes hard work. You’re ready to create something that is more hands-off and serves your audience over and over again.

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Monica Froese – Empowered Business Lab
For Bloggers, Content Creators, and Service Providers Who Are Tired of the Never-Ending Hamster Wheel of Free Content and Trading Hours for Dollars…
Does this sound familiar?

You wish you wish you could stop spending so much time writing new or free content.
You are constantly wondering if your new blog post will be “the one” that goes viral.
You want a clear purpose for growing your email list (otherwise, what’s the point?).
You want to take your income into your own hands.
You want your audience to actually pay you money for something.
You want to make money that is not directly tied to the hours you work.

If you answered YES to any of these, then you are the PERFECT match for… Empowered Business Lab – The most comprehensive program that teaches you how to create and sell digital products so you can generate an income from your knowledge and expertise.

Introduce – Empowered Business Lab
In this 6-month program, you will learn how to create and sell digital products so you can stop shooting in the dark creating free content, and start generating income from your knowledge and expertise.
Step 0 – Start here
Many of my students join the Lab because they feel stuck, confused, or unclear about what steps they need to take to move their business forward.
Before we dive into creating a digital product, we are going to get you unstuck from wherever you’re currently at…

Define YOUR goals. What’s your real WHY? What are your financial goals? How do you want to help your audience?
Set dates for your big milestones to keep you motivated. We’ll lock in exactly when you want to finish your digital product, set up your sales funnel, launch your product, and make your first sale.
Untangle your mindset. I want you to go through the Lab with confidence sou can break out of your comfort zone and make BIG strides in your business
Get to know my unique HIKE Design™ framework. This is the cornerstone of the program and will help you create the PERFECT journey for your customers, grow your email list, and convert your new subscribers into paying customers! 🎉

Step 1 – Digital products that scale
You’ve set your goals and you’re ready to move full steam ahead creating your profitable digital product! In Digital Products that Scale™, you’ll learn how to create a digital product that your audience actually WANTS to buy. This isn’t just what to do, it’s your complete strategy on how to do it.

1 – Validate Your Idea. Many of my students have created products in the past, but haven’t actually been able to sell them. I’m going to show you my foolproof strategy that will ensure that the digital product you create is perfectly aligned with your audience’s needs.
2 – Solve the Problem. Learn the secret sauce to making your content irresistible.
3 – Build the Solution. We’ll uncover what’s included in your product ladder and how everything works together to grow your list and increase sales
4 – Create Your Digital Product. No fluff here: I have video tutorials, guides, templates, best practices, and step-by-step instructions for creating printables, spreadsheets, eBooks, or starter courses, that your audience will love AND will minimize customer support issues on your end.
5 – Package and Price Your Digital Product. Learn my unconventional pricing strategies and give your customers an amazing experience with your product.


(1) eBook Canva template. Simply fill it in with your own expertise and it’s ready to sell!
(1) Planner Canva template. Help your customers take action on what they learn in the eBook with this action-taker’s planner, customizable to your expertise and content.
75+ Jumbo pack of promotional Canva templates for Pinterest, Instagram, Facebook, YouTube, and your sales pages, to redesign and use for your own business.

Step 2 – Funnel that scale
Now that you’re finished creating your digital product, it’s time to learn my best, high-converting strategies to sell them!
In Funnels that Scale™, I’ll walk you through EXACTLY what the heck a sales funnel is, from the ground up. No matter where you are in your online business journey, you are about to become a sales funnel master!

1 – Strategic Digital Product Sales Funnels. I’m taking you behind-the-scenes of my top three, high-converting funnels, the Double Dip Funnel™, the Triple Dip Funnel®, and the Catch ‘Em Funnel™.
2 – Digital Product Sales Funnel Basics. Learn the key parts that make up a sales funnel that will increase sales and conversions.
3 – Creating an Irresistible Offer. Learn the anatomy of the most crucial pieces of your sales funnel, including tripwires, thank you pages, and checkout pages. Then, you’ll get to map out your own strategies using my fill-in-the-blank guides.
4 – The Money is in the Follow-Up. Leveraging emails are a KEY part of your customer’s journey! I’m sharing how to further increase conversion rates by making the most of your email list, without feeling salesy or pushy.
5 – Optimizing Funnel Data for Better Performance. I’m going to show you the most important numbers to pay attention to when it comes to reading data from your sales funnel and some super simple tips to optimize your funnel for better conversion rates.
6 – Organic Strategies. There are A LOT of strategies you can use to promote your funnel other than paid advertising. I’m sharing 27 ways to share your funnel that don’t cost a dime.


Funnel Tracking Spreadsheet. This is the exact spreadsheet I use to keep track of important links, notes, and data about my funnels, now in your hands!
Sales Page Planning Guides. Map out your sales pages before you start building so you can clarify your copy and perfect your assets before getting into the nitty-gritty.
Email Swipe Copy. Get a head start on writing your nurture sequences, get copy ideas, and see how to cross-sell related products.

Step 3 – System that scale
In the last section, you learned the strategies behind sales funnels, so now it’s time to BUILD!
There are a lot of moving pieces to actually building your sales funnel, in Systems that Scale™, I’m leaving no stone unturned. In this section, I’m taking you behind-the-scenes with over 40 video tutorials showing you how to build the sales funnel that will sell your digital product profitably.
If you’re not tech-savvy, I’m here for you! Systems that Scale will show you exactly where to click and what buttons to push to set up your sales funnel.

1Building Landing Pages in Leadpages. Step-by-step videos that show you how to create landing pages, tripwire pages, linking them to your checkout system, and how to do it in the most efficient way possible so you don’t waste any time.
2Closing the Sale with SendOwl (Option #1). eCommerce: Learn how to set up a product in the checkout platform SendOwl and make the most from every purchase.
3Closing the Sale with ThriveCart (Option #2). eCommerce: If ThriveCart better suits your business, I show you how to set up and deliver a digital product using the checkout platform ThriveCart.
4Nurture Your New Friends through Email. I show you all my best tips and tricks for using the email service provider ConvertKit to increase sales, easily cross-promote products, and more.
5Increase Conversions with Social Proof and Zapier. Testimonials and social proof are key to increasing sales, so I’ll show you how to set up those little pop-ups on your landing pages that show customer purchases.

Plus these 6 BONUSES!

4 Sales Page Templates for both Leadpages and Elementor, pre-designed are ready for your product!
3 Checkout Cart Templates for ThriveCart, converting your customers better than ever
Our tech expert, Melissa, is inside our students-only Facebook group who can sort out even the most frustrating tech blunders.
VIDEO: Setting up your sales funnel pages with Elementor for WordPress
VIDEO: Delivering Digital Products Through Thinkific
VIDEO: How to See User Behavior with HotJar


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