Conversion XL – Digital Psychology and Persuasion Minidegree



Learn to influence user behavior through digital psychology and persuasion.

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Become great at digital psychology
Get advanced level skills in digital psychology and persuasion.

This program is for people serious about building skills, and are ready to put in the effort it takes to complete a Minidegree.

Increase online sales by using behavioral psychology, persuasion and neuromarketing
Stay ahead of the curve with expert-curated lessons backed by research
Learn from the best: taught by hand-picked industry practitioners and academic scholars
Learn proven psychological frameworks that will help you understand user behavior, and influence purchase patterns.
Boost the persuasiveness of your copy and design
Learn to understand your customer’s mindset and needs
Build habits, increase loyalty, and elicit emotional responses
Direct attention and catalyze action with cues and triggers
Integrate psychological tactics with your conversion optimization efforts
In this extensive certification program by CXL Institute, you will learn the methodologies and processes required to better understand your users and be able to influence their actions.

Understand how your user’s brain works
You will learn to direct attention with visual cues, understand the cognitive biases that guide our decision-making behavior, and increase non-conscious motivation to encourage desired behavior. You will learn persuasive processes that can be replicated across any web property.

Having latest human behavior research distilled into actionable takeaways and guidance relevant to today is a game changer when you’re struggling to get users to take action.

CXL Digital Psychology and Persuasion Certification Training Program is for marketers and optimizers
This is a comprehensive training program that will give you the theoretical knowledge and empirical know-how to optimize your website and marketing strategy for persuasiveness and appeal.

Watch video lessons, read research studies, view conference lectures, and complete exercises to unlock the certification test. Pass the test and become a CXL Certified Digital Psychology Specialist.

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