What is Adwords IQ Academy?
This is a multi-module online course with heavy focus on technical learning (the platforms and the services themselves). I will give you step-by-step guidance on how to set up a campaign, select ad groups and keywords, then optimize your ads through keyword management and negative keywords. And that’s just the beginning…
You will learn the difference between PPC and SEO, how to write good ad content, best practices and how to avoid common mistakes. I’ll also show you CPA techniques, advanced tracking techniques and how to properly audit an existing AdWords account that you’ve taken over.
By the end of the course, you will know the components of a successful AdWords campaign – as well as a basic mastery of how online advertising works.
Because there is so much content here in AdWords IQ Academy, I have decided to set you up for total success and release one module a week for eight weeks! This is the best way for you to learn this content and implement it successfully into your business model!
Modules you will get inside Adwords IQ Academy:
Module 1 – The Basics – Foundation Ads Overview
Module 2 – Setting Up A Search Campaign
Module 3 – Setting Up Your First Campaign
Module 4 – Setting Up Shopping Ads
Module 5 – Setting up Gmail Ads
Module 6 – Landing Pages
Module 7 – Tracking & remarketing
Module 8 – Monitoring, Optimization, And Reporting
