In essence, he teaches you how to identify what successful websites are sharing and is linking to. He calls these people linkcreators – people who create links. Then you learn how to make similar content-rich pages, so-called Power Pages, which you end up trying to get links to.
Here is a list of the content of the SEO That Works 3.0 course:
- Module 0: What’s working right now in SEO
- Module 1: Your Linkreators
- Module 2: Your Power Page
- Module 3: Content Promotion and Link Building
- Module 4: Optimize content for UX Signals
- Insider Sessions