Businesses have been solving many of the same problems creators face for decades. All we need to do is explore the different ways businesses have learnt to optimise, strategise, and systematise their operations and apply what works to our own creative side hustle.
This may sound too simple. But, just take a minute to think about the similarities between businesses and creators. Like creators, businesses need to…
Constantly improve their workflow and efficiency to deliver a high quality output.
Identify the force multipliers that reduce costs, boost productivity, and allow them to maintain a competitive advantage.
Build systems to reduce friction, increase throughput, and optimise the quality + quantity of what they produce.
Increase their cashflow by seamlessly pricing, marketing, and selling products/services to their target audience.
Leverage people to maximise growth and make their output sustainable in the long-term.
Build a Team
Hire a motivated and passionate team that believes in their goals, values, and mission.
Basically, your creative side hustle is a BUSINESS. And the sooner you recognise it, the easier it becomes to achieve sustainable growth, make money, and properly enjoy the process.
I admit it took me way too long to spot the connection. But there’s no reason you need to make the same mistakes I did.
This is why I created the Part-Time Creatorpreneur course.
By the end of the course…
You’ll rekindle your passion for creativity by discovering strategies (like the Hedgehog Concept) that direct your creative energy to the things that excite & inspire you.
You’ll learn how to create consistent content your audience loves by building a system that removes workflow friction and delivers maximum value.
You’ll understand the various monetisation options available to creators and discover how to sell your products/services using an effortless sales strategy.
You’ll have a method for pricing your products/services and a seamless way to take your audience from passive consumers to active buyers.
You’ll understand how to amplify your income by creating revenue streams that scale and consistently generate passive income, so you can spend more time working on the things you love.
You’ll know the value of building a team as early as possible in your creative journey, and how you can leverage people to achieve your creative goals faster.
What will you learn in Part-Time Creatorpreneur?
The Part-Time Creatorpreneur course is a self-paced online course, with 6+ hours of content across 40+ lessons, where you’ll learn everything there is to know about transforming your creative side-hustle into a sustainable operation that’s highly profitable, hugely scalable, and ridiculously fun.
In particular, we’ll be taking a deep dive into the principles, strategies, and tools businesses use to achieve consistent and sustainable growth, giving you a bunch of actionable + timeless insights you can use immediately to supercharge your creative projects.
Learn how to strategise effectively and build systems for growth.
Define your creative goals.
Find your niche.
Identify your target audience.
Analyse your competition.
Build your competitive advantage.
Create your plan.
Know when to pivot.
Learn to leverage systems for consistent creative output.
Discover how to improve your systems.
Learn how to make decent, regular, and sustainable money as a creator.
Offer incredible value to your audience.
Build your sales funnel for effortless sales.
Create a lead magnet to get more buyers.
Decide what product or service to sell.
Price your product or service appropriately.
Deliver a high-quality product or service.
Diversify your revenue streams to increase cashflow.
Scale your revenue streams to maximise cashflow.
Learn how to outsource and find the right person for the job.
Learn why you should hire someone today.
Decide if you need a freelancer or a full-time employee.
Discover the best time to hire.
Hire A-players for your creative business.
Build a team of happy and motivated people.
Manage your team efficiently and effectively.
Who is Part-Time Creatorpreneur for?
You already have a creative side hustle that generates some decent money, whether it’s a YouTube channel, a blog, a podcast, or something else.
But growth is slow and things are starting to plateau. It’s particularly hard to consistently pump out decent content and enjoy the process when you feel stressed by all your other commitments.
You’d love to find a way to grow as a creator and make it more fun, without sacrificing precious time with friends and family. The dream would be to have more time and energy to enjoy every aspect of your life, take your creativity to the next level, and one day do this creator thing full-time.
You have a hobby that now makes you some money. You didn’t really expect to find yourself in this position, but you kinda enjoy it and want to see how far you can take it.
The issue is you’re really not too sure what you’re doing. Although you’re having fun (which is always important), you don’t really have any decent strategy to systematise your processes and strengthen your revenue streams. And it all just seems a little bit intimidating.
But you’re willing to put in the hard work. You love what you do and recognise that learning how to scale up your passion project into a creative empire is the next logical step towards your dream of doing this full-time.
Who is Part-Time Creatorpreneur NOT for?
If you’re looking to start a creative side hustle (like YouTube, a personal website, or something like that), but haven’t actually started yet, then this course isn’t for you.
My advice for the creative newcomer is to just begin creating. There’s no other way when you’re just setting off in your creative journey. The more you create the better you get and there’s honestly no better teacher than experience.
Even if you’ve started your creative side hustle, this course isn’t designed for people who are looking to treat it like a hobby.
If you’re still at the stage of getting your creative processes sorted, or more generally feel like this is going to be something you do for fun, then this isn’t for you.
If you eventually decide to scale up, then we’d love to have you back. But until then, feel free to just enjoy your creative side hustle as a hobby